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What types of projects do you specialize in?As a Director/Cinematographer/Writer, I have experience working on a variety of projects, including movies, music videos, commercials, and animated videos. I specialize in a mixed media approach, blending photography, drawing, graphic design, and video while emphasizing character development and storytelling.
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What is your professional background?I’ve directed commercials for global brands such as Cartier, Coca-Cola, Jaguar, and Sephora. My short films, commercials, and music videos have earned numerous accolades, including awards at the Malibu Film Festival, Promax BDA, Stage 32 Grand Prix, and Cannes Lions.
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What services do you offer?I specialize in directing commercials, music videos, films, and storytelling-driven projects for global brands, alongside offering creative consultation. As a Director, Cinematographer, and Writer, I work across movies, music videos, commercials, and animated projects. My mixed media approach blends photography, drawing, graphic design, and video to create impactful, story-driven content. Explore my Categories page for highlights of my work in Movies, Fashion, Comedy, Luxe, Automotive, Animation, Music Videos, Beauty and Cosmetics, Food and Beverage, Technology, and more. Each project reflects my commitment to storytelling and visual excellence.
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What are your capabilities and expertise in direction, photography, writing, motion design, and creative direction?I am a multi-faceted creative specializing in blending diverse techniques to bring stories to life. My expertise spans illustration, direction, photography, writing, motion design, and creative direction. I thrive on experimentation and stepping into unknown territory, where I find the most inspiration and fulfillment in my work. This drive fuels my passion for innovation and keeps my creative vision alive.
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How can you help our brand, producer, music label, or film studio?I bring a fresh and innovative perspective to every project, leveraging my extensive experience to create engaging and impactful content. I work closely with clients to understand their vision and goals, crafting plans that meet their specific needs and expectations. I’m passionate about discovery—whether it’s collaborating with emerging talents or established artists, I thrive on creating surprising, unexpected, and visually appealing content. For me, it’s about interpreting a song, collaborating with the talent, and bringing their vision to life through a dynamic and collaborative process. Working with renowned artists such as Stromae, Arno, Romeo Elvis, Caballero & Jeanjass, Ofenbach, Ouyang Nana, and Liu Xin Liu, I’ve seen our creative work resonate with millions of viewers worldwide. It’s always thrilling to witness the impact of these collaborations. Explore my portfolio of commercials, music videos, and films to see how I can help bring your vision to life.
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What is your process for collaborating with clients?Collaboration is the cornerstone of any successful project. I work closely with clients to understand their vision, goals, and needs, providing regular updates to maintain transparency and ensure the project stays aligned with their expectations. I have a no-bullshit policy, meaning I prioritize clear and honest communication throughout the process. For me, advertising is a partnership—my motto is, "In advertising, you are only as good as your client." Hand-in-hand collaboration is essential to creating impactful and successful work that resonates with audiences and meets the project’s objectives.
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Where are you based?I am based between Shanghai and Bangkok, but I frequently travel between Los Angeles, Paris, and Dubai. I am available to work where I am needed, ensuring that my location never hinders achieving project goals.
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Why "Hero"?I come from a background in comics and illustrations and have a passion for drawing monsters and superheroes. The nickname "Hero" is ironic to me, as it can represent both a traditional hero and an anti-hero, and I enjoy exploring this dichotomy in my work. For over a decade, I signed my paintings and drawings as "Hero" and it became a daily use by people in my home country. Even some people only know me by that name. One day, my lawyer called me by that name, and it just stuck with me over time.
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Are you photographer, director, cinematographer, motion designer or creative director?I am a blend of all these roles, and my specialty lies in combining different techniques to tell compelling stories. My skills include illustration, matte painting, 3D, photography, creative ideas, and cinematography—all of which I’ve practiced and refined since beginning my career in 2000. At my core, I consider myself a storyteller. I use every tool at my disposal to bring a narrative to life. Filmmaking is a collaborative process, but as a director, I aim to understand every aspect of the craft. By gaining hands-on experience with all parts of the production pipeline, I can lead and work seamlessly with my team, ensuring the creative vision is realized from script to final cut. This website showcases my work as a filmmaker, but my creative journey extends further—you can also explore my work as a photographer, illustrator, and more through my other platforms.
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Can I feature your work on my blog/article or social media platforms?Thank you for your interest in sharing my work! Please contact me via email at info@herodirector.tv or through the website’s chat to request permission before using any of my content. I’ll gladly provide you with the necessary credits and details about the project, including information about the talented people involved in its creation. Filmmaking is a collaborative art, and it’s important to ensure proper credit is given to everyone who contributes.
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What is your creative process for directing?My process begins with understanding the core vision, whether it’s a brand campaign, a movie, or a music video. I focus on creating a compelling narrative that resonates with audiences while collaborating with teams to produce high-quality, visually stunning work. For me, it’s essential to deep dive into the roots of the story, uncovering its essence and connecting it to my personal or universal human experiences. I thrive on feeling and sharing a part of myself in every project—whether it’s an emotional film, a captivating music video, or a visually engaging commercial.
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What industries do you specialize in?work across a variety of industries, including luxury, fashion, beauty, food & beverage, automotive, and technology. My versatility allows me to adapt to each industry’s unique needs while delivering impactful storytelling and visuals. Curious to see my work? Explore my portfolio categorized by industry here.
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Do you handle international projects?Yes, I frequently work in cities like Shanghai, Dubai, Bangkok, Los Angeles, and Paris, adapting to local audiences and cultural nuances. My ability to connect with diverse cultures stems from my unique family background, which spans Africa, France, Belgium, and even Nomadic roots in Europe. Growing up, I heard stories of my ancestors, from tending street fairs to stunt performances like driving motorcycles through fire circles, which instilled in me an appreciation for creativity and adaptability. It’s in my DNA to embrace different cultures and bring a fresh perspective to every project.
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Do you have experience working with brands or music labels?Yes, I have worked with a variety of brands and music labels, including Converse, Nike, Porsche, Moncler, Coach, Universal Music, Sony Music and more. I understand the unique needs and expectations of these industries and can help to create content that resonates with their target audience.
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What is your approach to working with celebrities?My approach to working with celebrities is rooted in simplicity and authenticity. Regardless of social status, I believe every individual has a unique story worth telling. As a photographer, I particularly enjoy portraits because they allow me to connect with the subject personally. This same principle applies when collaborating with celebrities—each project is an opportunity to meaningfully bring their story to life. In some cases, my work with celebrities has been indirect, where I’ve contributed to projects they were involved in but didn’t meet them personally. Regardless of the level of interaction, I approach these projects with the same level of care and commitment, ensuring the final product reflects their individuality and the project’s vision. Throughout my career, I’ve worked on projects involving renowned figures such as Kobe Bryant, Sophie Marceau, Sarah Silverman, Xin Liu, Ines de la Fressange, and many more. These experiences, both direct and indirect, have shaped my ability to collaborate effectively and tell impactful stories.
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Can you work within our budget and timeline?Yes, I work closely with clients to develop a realistic budget and timeline that meets their needs and expectations. I strive to deliver high-quality work within the agreed-upon budget and timeline.
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What is your approach to storytelling?As a filmmaker, I believe that storytelling is essential to creating engaging and impactful projects. I strive to develop characters and narratives that resonate with audiences and leave a lasting impression. My mixed media approach allows me to bring a fresh and innovative perspective to each project and to create unique and memorable stories.
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